I started out as an Art Director for MSP Communications. My first publication was Viking Magazine. I quickly discovered how much I enjoyed working with the client to visually enhance the stories told. I hired Photographers and Illustrators to further that goal. It is here that I discovered my love of photo art direction. Collaborating with photographers to create the visions I am seeing is one of my greatest joys.

I quickly took on more publications at MSP including; Mpls.St.Paul, (in collaboration with other Art Directors) Mpls.St.Paul Wedding Guide, Mpls.St.Paul Shops, Social Datebook and Postcards (for Carlson Wagonlit Travel). I was given the opportunity to oversee other Art Directors on a portion of Mps.St.Paul. Through my work on the Wedding Guide, I discovered a strong passion for fashion photo direction. Due to this discovery, after 6 years, I left MSP to work at Macy’s as an
Art Director.

At Macy’s I was able to further develope my design skills through collatoral work such as gift cards, invitations, posters, elevator screens, direct mail pieces and ads. I also had the opportunity to design and concept for large campaigns such as Museum Adventure Pass. The bulk of my work at Macy’s was fashion. I was able to create concepts in fashion catalog work, find amazing photographers, models, hair and makeup artists, stylists, and prop designers and work with them to create exciting images and ideas to sell the product. I worked both locally as well as on location in New York and Miami. Truly a gift to be able to work like that. Alas, (sigh) it would only be 2 years before Macy’s North headquarters was shut down.

This turn of events brought me to Greer and Associates as a Senior Art Director where I continued to do what I do as a Designer and Art Director but also received the experience of taking it to the web. I worked on my own as well as very collaboratively with a great staff.

Throughout most of my work history, I have also maintained freelance clients, as I absolutely love what I do and enjoy the variety. I am now devoting myself entirely to freelance work. This way, I can work on both editorial and agency projects. I look forward to all of the new experiences and hopefully will get the opportunity to assist you in reaching your visual goals!